Syniverse Technologies Launches Wireless AMBER Alerts Notification Platform

TAMPA, Fla.–([1])–May 17, 2005–Syniverse Technologies (NYSE:SVR): — News Summary: Wireless carrier members of CTIA–The Wireless Association turned to Syniverse Technologies to design, build, and operate the technology platform to distribute AMBER Alert messages from the National Center for Missing & Exploited Children to wireless devices.

Syniverse Technologies (NYSE:SVR), a leading provider of mission-critical services to wireless operators, today powered up its alert notification platform for the launch of Wireless AMBER Alerts(TM), an initiative sponsored by the wireless industry and the National Center for Missing & Exploited Children(R) (NCMEC) that will help galvanize 182 million wireless subscribers in the search for an abducted child.

Wireless carrier members of CTIA, the wireless industry’s international association, selected Syniverse Technologies to design and build the technology platform required to distribute AMBER Alert messages from NCMEC to wireless devices. Syniverse is providing its services to the wireless industry at no charge, including the costs of systems development, hosting, network administration, and operational support.

“Syniverse is honored to have been selected by the wireless industry to participate in this extremely worthwhile project,” said Syniverse Chairman and CEO Ed Evans. “Responding to the technical challenge of developing a system that will transmit text messages to millions of subscribers among different carriers has been a top priority for our company. We look forward to the day when a Wireless AMBER Alert is the reason an abducted child is found.”

Beginning today, any wireless subscriber capable of receiving text messages, and whose wireless carrier participates in the Wireless AMBER Alerts initiative, may opt in to receive alerts by registering at[2] or their wireless carrier’s website. Subscribers can designate up to five geographic areas from which they would like to receive Wireless AMBER Alerts.

Syniverse’s service is based on its Alert Notification Solution, a two-way, message tool that enables wireless communication of time-sensitive information via voice or text, simultaneously and in near real-time to large groups of subscribers.

“Americans want to help fight crimes against children, and now that power rests in the palm of their hand,” said Steve Largent, CTIA president and CEO and president of The Wireless Foundation. “Currently AMBER Alerts are broadcast by television and radio outlets and on some electronic highway signs. With more than 60 percent of Americans owning wireless phones, and seldom going anywhere without them, this initiative will significantly increase the reach of the AMBER Alert program by notifying people – wherever they are – of the emergency situation. Syniverse has worked closely with the participating wireless carriers to develop a standardized messaging system that will send messages to millions of subscribers across many different wireless networks.”

AMBER stands for “America’s Missing: Broadcast Emergency Response” and was created in 1997 when Dallas-Fort Worth broadcasters teamed with local police to develop an early warning system to find abducted children. The AMBER Alert program was soon adopted across the nation and is a legacy to Amber Hagerman, a 9-year-old girl who was kidnapped while riding her bicycle in Arlington, Texas, and then murdered. All 50 states have since established AMBER Alert programs.

“To date more than 200 children have been successfully recovered as a direct result of AMBER Alerts,” said Ernie Allen, NCMEC president and CEO. “We thank the wireless industry and Syniverse for providing Wireless AMBER Alerts so even more Americans can join us in the search for and recovery of abducted children.”

About Syniverse

Syniverse is a leading provider of mission-critical technology services to wireless telecommunications companies worldwide. Syniverse solutions simplify technology complexities by integrating disparate carriers’ systems and networks in order to provide seamless global voice and data communications to wireless subscribers. Carriers depend on Syniverse’s integrated suite of services to solve their most complex technology challenges and to facilitate the rapid deployment of next generation wireless services. Syniverse provides services to over 300 telecommunications carriers in approximately 40 countries, including the ten largest U.S. wireless carriers and six of the ten largest international wireless carriers. Headquartered in Tampa, Fla., U.S.A., with offices in major cities throughout North America and in The Netherlands, Syniverse has a global sales force in London, Luxembourg, Rome, Beijing, Hong Kong, Rio de Janeiro and Belo Horizonte. For more information, visit[3]

About CTIA

CTIA is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers.[4]

About The Wireless Foundation

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